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PPC (pay per click) ads is an online advertising model carried out through different platforms - Google Ads being the most famous one - in which the advertiser (Google and partners) pays a fee to the publisher each time their advertisement is clicked. Each click directs the ‘target’ visitor to a specific page on your website and initiates the sales process or some type of conversion.
Target audience can be defined by demographic data, geographic position or some other specific criteria. This type of ads rank high in Google search results for the keywords, or on the partner website which can also direct potential customers or clients to you.
The main goal of the PPC campaign is conversion, which is turning both Google visitors and visitors of their partner websites into your customers. The conversion isn’t just about direct sales. This marketing tool can be used for achieving goals other than direct sales.
If you want to attract new visitors to your website and increase sales of your products or services, Google Ads is probably the best option these days.
You can use ads to target users based on particular interests and locations. You can choose specific geographic areas like cities, regions or countries. Also, you can combine the above-listed criteria.
The campaign budget can be determined monthly and it can be modified.
Google Ads allows a detailed overview of your campaign results, e.g ad views, number of clicks, cost per click, conversion, et cetera.
Google Ads program omogućava precizan uvid u rezultate vaših kampanji npr. Koliko puta je prikazan Vaš oglas, koliko ste klikova dobili, trošak po kliku, konverzija i sl.
Based on our long experience in creating and running campaigns and on our willingness to do so for your campaign, we offer:
Based on our long experience in creating and running campaigns and on our willingness to do so for your campaign, we offer:
The total cost of Google Ads campaign consist of a monthly Google Ads budget and our monthly campaign management fee.
The campaign management fee is based on the monthly budget, and the number of products or groups of products (i.e. it depends on how much regular work we have with the campaign). It is also important to point out that each client is required to pay a one-off campaign setup fee.
Thanks to a growing number of users, social media sites offer considerable benefits of online advertising. The social media advertising is one of the most important aspects of digital marketing.
The key aspect of social media sites is that they allow you to share information about your business, i.e. about your products and services. This helps you with branding, sales of products and services, and with building authority in your line of work.
These days the social media sites are used as tools for identifying, connecting with, and interacting with the target audience.
Facebook is the largest social media site in the world, with more than two billion people using it every month. The benefit of Facebook marketing is that the investments don’t have to be large, and the campaigns can be very precise, depending on the goals we want to achieve.
For the best campaign results, the most important thing is a high-quality content aimed at target audience, thus establishing interaction with potential clients.
Instagram is the fastest growing social media site in the world. Its content is focused on photographs and videos. It is also an excellent platform for attracting potential customers and strengthening brands.
YouTube is a video sharing service that allows us to publish creative, educational and entertaining videos. It is also an excellent starting point for attracting clients.
The total cost is defined by the monthly budget and the campaign management fee. The campaign management fee is determined in relation to the monthly budget. For more details, contact us with specific numbers and we’ll be able to give you a more detailed answer.
In JV Creativa we like to combine both PPC advertising and social media advertising with other marketing approaches so that we could offer our clients the best value for money. One thing is for sure, you won’t achieve the maximum effect of your content marketing campaign without advantages offered by this type of online marketing.
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