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SEO (Search Engine Optimization) is a continuous process used to achieve higher website ranking in internet search engines, particularly Google search.
It consists of various activities aimed at increasing the website traffic, especially by globally and locally recognised giant, Google. The website traffic is increased through higher ranking in the keyword search results. The higher the ranking of the website in the search results, the higher the number of visits by the potential clients.
SEO optimization is an ongoing process that lasts as long as the visits from the web search engines (Google) can bring about added value in terms of new customers, sales of products and services, and help your business enterprise in other ways.
Given the competition in the field and the fact that Google regularly updates its website ranking algorithms (approximately 200 major ones + 2000 secondary ones), the SEO specialist’s objective is to constantly track changes, to optimise your webpage based on changes and instructions, and, by doing this, to surpass competition (to rank higher than them).
SEO optimization is divided into two basic categories: on-page SEO and off-page SEO.
On-page optimization encompasses all the activities within the website aimed at improving the website’s position in search rankings. To sum up, on-page SEO makes sure that the existing content is in accordance with Google recommendations, while providing more information than the competition and keeping visitors longer on your website.
All of this is of great importance in creating preconditions for high ranking in Google keyword search. In addition, technical aspects and maintenance of the website have to follow the latest trends in terms of loading time of particular subpages, quality of visual content, as well as settings and updates of the server the website is located on.
All of these details (and many others) are included in Google’s algorithm that periodically checks your website, thus determining your keyword ranking position.
The website content has to be of high quality and relevant, and it has to be correlated to a keyword. Keywords used to have an essential role in optimization. Today, user experience (UX) plays an equally important role in the website optimization.
Google monitors and analyses how long visitors typically stay on website, whether they move to another website or go back to search results, as well as a number of other actions. Based on the data, it determines how relevant, trustworthy, and useful the website is for their visitors. So in order for the website to be a high ranking one, it has to be, most of all, useful and trustworthy. This is valued by visitors, and Google ranks such pages higher than those with ‘weaker user signals’.
The responsiveness of the website (its adjustability to the dimensions of different gadgets), loading time, and user intention factor are aspects every SEO specialist has to keep in mind when optimising for search engines.
Off-page SEO optimization refers to actions taken outside of the actual website. To put it simply, off-page SEO is made up of ‘voices’ (i.e. links) and mentions (i.e. quotes) on other websites, which give credibility and SEO strength to every website.
Old fashioned SEO was completely dependent on links, while today links make for 20-40% of the overall SEO strength, depending on the industry (niche) and the strength of your competitors (source: liberal estimate of an expert, close to the author of the text, who has been working exclusively in SEO optimisation over the last 9 years).
If you choose to have a website created by us, the basic SEO services are included in the price. This means your website is ready to compete on Google as soon as it is published. Precise details are disclosed to clients only.
If you choose to have a website created by us, the basic SEO services are included in the price. This means your website is ready to compete on Google as soon as it is published. Precise details are disclosed to clients only.
SEO optimization is an important element of every website. A high-quality, long-term SEO will result in better ROI (Return on Investment), and will definitely make your business more profitable.
SEO isn’t an easy, one-off job, but it’s necessary for achieving excellent business results.
The minimum duration of an SEO campaign is 6-12 months. We don’t want to commit to shorter campaigns for numerous reasons, as the probability of such campaigns having positive effects is lower. Ideally, a continuous SEO campaign is revised every 6-12 months and its goals are modified to meet the business goals.
If you just need a one-off SEO audit, we can do it, and the cost of such audit will be based on your industry (niche), market situation, and the number of competitors included in the process.
When defining the cost of SEO campaign it’s good to keep in mind that the more you spend, the more monthly SEO services you get. It stands to reason that the businesses which operate at the local level will have smaller budgets than those operating at the national level. The cost is defined after the initial SEO audit during which we asses the current SEO status of the website, how strong the competition is, and medium-term and long-term campaign goals.
According to individual client’s needs and means, we can offer several options which will improve your Google rankings and website’s authority.
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